环球国际可以造就或破坏您本地的SEO广告系列， 骗人的. If you want to hire people to help with your 引文s, how 能够 you be confident they’ll do a good job?
我喜欢安德鲁·肖特兰的 发布 on 什么 to ask a customer-review-management service 之前 you hire one. In the same spirit, I thought I’d bring up some 问题 you should ask anyone you’re thinking of hiring for 引文s work.
By the way, I’m not even talking about 什么 to ask some goofball on ELance 要么 Fiverr. Don’t. I’m talking about 什么 you should ask people who seem to be specialists in 引文s 要么 who offer a broader local SEO service that you’re considering.
我建议您问以下8个问题（无特定顺序）：
“你要收费多少？”
If it works out to less than about $3 per 引文, you may be paying for sloppy work, 要么 for the work to be done 通过 someone who doesn’t speak the language you do business in. If money is so tight that bottom-dollar actually sounds attractive, you’re better off working on your 引文s yourself. At the 非常少 , ask them the rest of the 问题 and see 什么 they tell you.
“Do you let 我 pick which 引文s I’d like?”
您 probably won’t have to hand-pick all of the 引文s from scratch (although you 能够 ). But you will want to make sure that you see the list of 引文s 之前 your 建设者 work on them. If they plan to submit to 100 sites but you’ve only heard of 10 of them, most of the 引文s are probably junk. ( 这个帖子 能够 help you determine whether the 引文s are any good.)
“您会跟踪我每个站点的登录信息，并在创建列表后立即将其发送给我吗？”
If the answer to either part of this two-part question is no, find someone else to work on your 引文s. 您 need control of your listings long-term. 您’re paying for those 引文s to be built, not rented to you.
“您如何计划处理ExpressUpdate.com，LocalEze.com，CitySearch，YellowPages和Yelp等网站？”
If you want to claim and fix your listings on those sites, you (the business owner) 要么 an employee will have to verify ownership 通过 phone. It’s quick and easy, but a third party 能够 ’t do it for you. The honest answer from your 引文-builders is “We 能够 ’t do those sites for you.” The honest and helpful answer is “We 能够 ’t do those sites, but we 能够 如果需要的话，将引导您完成验证过程。”
“您能准确地告诉我哪些网站已设置好，哪些需要工作，哪些需要？ 我 做某事？”
您 need to be able to see at a glance where each site stands, and if there are any lingering to-dos.
“您只是在“建立”引文，还是可以帮助我声明和清理现有引文？”
It’s OK if the answer to this is “Nope, all we do is build the 引文s.” 您 just need to know up-front so that you 能够 either find someone who 能够 work on your existing 引文s, 要么 plan on doing it yourself.
“您打算如何处理所有不'坚持'的列表？”
您’re fine as long as they give you some idea as to why a given site just doesn’t have your listing 100% correct.
“Do you research the 引文s that matter in 我的 本地市场？”
同样，如果答案是否定的，也可以。但如果– in addition to working on a “core” list of 引文s that are pretty much always important – your 引文-builders try to find the 引文s that seem to matter most in your particular industry and in your city 要么 region.
更新资料– “bonus” question: “How many 引文s do you plan to work on?”
见Nyagoslav Zhekov’s 很棒的评论 ，如下。
—
My personal recommendations for 引文s work are NGS营销 要么 怀特斯帕克 。我也听说过 BrightLocal的引文爆发 很好。
Any other 问题 worth asking up-front? Any 问题 you wish you’d asked your 引文-builders? Horror stories? Success stories – of 引文-builders who did a good job for you? Leave 我 a comment!
菲尔
您’那里有很多东西，我唯一不同意的唯一部分是您说支付少于$ 3 /引文意味着您’ll get sloppy work.
虽然我同意’并非总是关于谁以廉价提供服务，您’d be surprised to know how many of these top-tier 引文 services (don’t want to name any) actually pay companies in the 菲尔 ippines and India less than a dollar a 引文 to get the work done while marking it up 4 times and selling it to their clients!
要点，阿什温。但是，3美元只是我的经验法则。如我所说，如果’比每次环球国际的金额少’我真的很想烤它们（见问题2-8）。当然，3美元本身并没有’没什么意思它只是需要您多做一点检查。
即使您在可疑的便宜车和中级车之间划清界限，这个问题也值得一问。
嗨，菲尔，
与往常一样，非常感谢您提供有用且可行的建议！对我来说，最清晰“red alert” should be the large numbers of 引文s someone could be recommending you. Specifically with the kind of 引文 建造 that is generally being offered (structured 引文s only), there are:
– for the US –大约需要30-40’s + 40-50额外的质量相对较好
– for Canada –大约10-15必备’s + 20-30 additional
– for the UK – about 30 must-have’s + 20-30 additional
– for Australia –大约10-15必备’s + 10-20 additional
等等
如果有人来告诉你“OK, you need 200 引文s, otherwise it will be hard to compete”, then I would be very particular in receiving a list of the places they would be willing to get these 200 引文s from. My service, in particular (which you generously 我 ntioned!), has a limit of up to 100 引文s per business and I do not accept 要么 ders for more.
再次感谢，菲尔！
梦幻般的地标，Nyagoslav。我也相信’s a real point of diminishing return with 引文s –至少是最“builders” handle them.
感谢您的光临！
关于引文Phil的好文章。我最喜欢的问题清单是““您只是在“建立”引文，还是可以帮助我声明和清理现有引文？”建立引证要比声明和清理现有引证要容易得多–至少我们发现情况确实如此。一世’宁可先开展一项新业务并建立引文，也不承担固定现有业务引文的任务。我们’ve必须更改名称和地址。大多数本地目录将在合理的时间内进行更改，一些本地目录立即进行更改，而其他目录则永久保存。尝试在补丁列表，Localez，Google地方信息或Bing商家信息上更改您的姓名或地址– not so easy.
We no longer provide manual 引文 建造 . Instead we provide On-Site and G+ Hangout training to local businesses. The 发布 s you have been doing on 引文s have been extremely helpful. We frequent sites like NGS Marketing and Bright Local to keep up-to-date. The Local Search Forum too. I 能够 ’t wait for the upcoming webinar they are doing on 引文s.
我们的培训包括使用Bright Local’s Citation Tracker. I would run the report 之前 starting work and then run it again as I was working on them. This report is great. I shows you where the business is listed if they have existing 引文s (Active), the 引文 value, if it’s active and they even provide a direct link to that 引文. 您 still need to double check and make sure there are no duplicates. Here’s到环球国际跟踪器的链接。 http://www.brightlocal.com/seo-tools/citation-tracker/ 我们不是会员– I just wanted to 我 ntion it to people. They have a 30 day trial. Go in and see where your business is already listed. If the potential 引文 builder is not running some type of report 要么 research where your business is listed, I would question them.
我会问的问题：
1.您是否手动声明或添加我的公司信息？
2. What content do you add to each 引文. If the 引文 builder doesn’t ask you for information about your business, a red flag should go up. We have a Client Intake form that we use that has just about any type of content that could be potentially added. All of the 引文 sites are different. 您 能够 add more content on a Free Yelp page than you 能够 on you free Localeze page.
我同意Nyagoslav关于“Must Have’s for the US”. I’我去过他的网站，其中列出了大约50个（在美国）。对于那些想作为本地引文构建者开展自己的业务的人来说，他是一个完美的模型。它’繁琐的工作以及为您做这些工作的人应该接受培训或已经做了一段时间，以便他们知道流程和如何处理障碍。
The article that you link to on How to Identify Quality Citation Sources is too in depth for the everyday business owner looking for some honest SEO 要么 Local Citation Builder to do his 引文s. None of the local business owners I know would spend the time. Most don’不知道Localeze和Citysearch是谁。一世’ve even had business owners say Google 什么? They do know Yellowpages and Yelp.
我认为您在这篇文章中提出的问题是可以理解的，这很好。我们的一些客户不’不知道什么是引文。他们联想到这个词“citation”就像我第一次听到这个词时所做的那样。我们有一个客户’是珠宝商。我说过’d每月要声明其当前被环球国际的10项并对其进行优化。他的头在旋转“what’s a 引文?” and “optimize”… I don’没有时间做，就做吧。另一个客户实际上在我访问Google地方信息页面时以为我在Google工作。一世’我不是想取笑他们。它’s all new to local businesses and we need to get the word out because 引文s are so important.
您 always know how to explain in layman’的术语，以便日常业务所有者和Internet营销或Web设计师可以理解。
谢谢！
苏珊
谢谢苏珊您提到的第二个问题是真正的老板。就像你说的’s good to ask how your 引文-builders will handle any “additional info”您希望他们包括在内。如果您需要额外支付，我想’s fine, but it’值得事先了解。